Growing up on a family farm in Vienna, Georgia, Bill developed a passion for Southern cuisine at an early age. With a particular interest in grill techniques, he began cultivating his pit-master skills to compete on the barbecue circuit. After winning multiple state events, his team was invited to participate in the World Championship Barbecue Cooking Contest held at Memphis in May, an international event, for 3 consecutive years. Although the team eventually disbanded, Bill continued to serve mouth-watering meals to family and friends as well as his local church. Years later, with the wholehearted support of his loving wife, Fire It Up was born, first as a food truck and now as a fully fledged restaurant. From studying his grandmother’s secret recipes passed down through generations to creating one-of-a-kind, Southern-style dishes of his own, Bill draws from past experience to form flavorful menu items for all to enjoy today — making his dream of serving quality Southern cuisine a reality!
Born and raised just south of San Francisco in Burlingame, California, Terry adds a slice of the West Coast to the Southern roots of Fire It Up. Bringing valued experience and passion for the restaurant industry from his previous ownership of Mangos Cafe in Palo Alto, California, he moved to Cartersville, Georgia, in 2009. As an avid motorcyclist, he would eventually meet Bill during a ride with the Liberty Riders of Georgia. After getting to know each other, it was clear the two shared a mutual passion for preparing and serving quality food. Soon after, they became business partners, paving the way for the creation of Fire It Up in 2016. With his tennis-coaching background of 25 years ,Terry leaves smiles for miles!